e-Learning

Long Tail Keywords: What You Should Know

Long tail (LT) keywords are extremely important when it comes to search engine optimization (SEO) because they are very targeted. Most people think that if they are looking for something on Google, they will only type one word into the search box. Well, it’s much more complicated than that – there are many different ways […]

Community Link Building: Why Your Business Needs it

One thing that businesses can’t underestimate in today’s technological driven world is the importance of establishing their presence online. Not only should you have a website, but also accounts on social media platforms such as Facebook and Twitter, to name a few. Establishing your business’ presence online will not only help you gain exposure and […]

Cross-Channel Marketing: Why Your Business Needs It

Every channel is important, but when it comes to marketing, you cannot forget about cross-channel marketing. With the right approach, companies can use cross-channel marketing to their advantage and set themselves up for success. Try as they might, no company has completely cornered the market on one channel. As consumers continue to move away from […]

Quality Content Definition | How does Google define the term?

The quality content definition by John Mueller is remarkably distinct from other definitions which are generally interpreted. A comprehensive definition of content quality by John Muller is proposed in the Google-SEO departmental session. His perspective helps to understand the actual meaning of the content quality as well as overcome the issues about content quality from […]

Nofollow, Sponsored and UGC links | Does it affect SEO rankings in 2021?

Nofollow links have been a dominant feature of the web for over 14 years, with no competition. It was recently that Google announced two more outbound link attributes; namely, user-generated content (UGC) links and sponsored links. The Nofollow, sponsored and UGC links have changed the dynamics of how the web used to create backlinks previously. […]