Everything you ever wanted to know about digital marketing, all in one place. What’s the best way to harness influencer marketing? How can you keep up with Google and ensure your SEO is driving traffic to your site without getting you in trouble? What are the ins and outs of social media marketing? We try to cover all things marketing digital. Take advantage of our comprehensive e-learning center and become a digital marketing icon!
The increasing need for flexibility and speed in customer service is driving the triumphant advance of chatbots. But despite increasing awareness of the technology and the use of artificial intelligence to optimize chatbots, virtual interlocutors are often not yet able to convince customers. This is particularly evident in interactions with chatbots, where many customers often […]
Creating content can be draining at times. You might have a lot of ideas in your mind but still, struggle to put them to work. Don’t worry; you can overcome this scenario by sorting out your thoughts and making a proper pattern to follow when it comes to content creation. This is where the content […]
Anyone who thinks of machine translation, they probably first think of the legendary Google Translate. However, a lot has happened in this area in recent years. Machine translation has made huge leaps, especially since the use of artificial intelligence. And with the emergence of really good online translation services, the risk of embarrassing misunderstandings in […]
Earned media refers to the “earned” media that a company, organization, or brand can achieve without being directly responsible for the content. So, they encompass all communications made independently of the brand itself and are often reflected in viral marketing phenomena such as social media mentions. If a brand or a company is mentioned independently […]
It’s an opportunity for businesses to take advantage of the 1.5 billion social networking users around the world. However, what are the most important digital marketing trends expected to take place in 2023? This guide will discuss the most important digital marketing trends that are likely to emerge in 2023 and how they can impact your marketing […]
It is almost impossible to discuss top business strategies without discussing brand positioning. Considering the high number of companies and businesses created every day, business owners and top executives are forced to go back to the drawing table and map out effective strategies that will make them stand out. Suppose you are a small business […]
Imagine you have a great product that you know can help people. You have created a website and filled it with information about your product, and now you are ready to start selling. However, how do you find the right people to sell to? You could try advertising, but that can be expensive, and difficult […]
Conversion Rate Conversion rate – the percentage of users or visitors who complete a desired action on a given website or business – is ultimately how the success of a SEO campaign translates into tangible benefits for a client or a business. Conversion rate optimization (CRO) VS Search Engine Optimization (SEO) Therefore, conversion rate optimization […]
All the tools for remote working have been at our disposal for a long time now – internet connectivity, advances in business broadband, email, instant messaging, video conferencing, centralised file sharing, cloud project management – but change happens slowly. As millennials began to dominate the workforce, their calls for more flexible approaches to work became […]
During a marketing, advertising or branding campaign, the time will come when the agency or campaign manager will have to decide whether to use search ads or display ads. Along with the right SEO campaign and link building strategy, these types of advertising are essential for a brand to reach the right people at the […]
