It can be hard to browse the internet peacefully if you constantly receive ad pop-ups. Usually, most ads you see online are based on your recent online activities, including the pages and posts you like, ads you click, and the sites you visit the most. For instance, if you search for manual link building or […]
Everything you ever wanted to know about digital marketing, all in one place. What’s the best way to harness influencer marketing? How can you keep up with Google and ensure your SEO is driving traffic to your site without getting you in trouble? What are the ins and outs of social media marketing? We try to cover all things marketing digital. Take advantage of our comprehensive e-learning center and become a digital marketing icon!
Core Web Vitals: What Are They and How to Improve Yours
What are Core Web Vitals (CWV)? When you open a webpage, it’s like putting together a puzzle. Forms, pictures, and headlines show up individually, and how fast they appear affects how quickly the page loads. Ensuring your webpage loads fast is super important to keep visitors happy and meet CWV standards. To do that, you […]
How to Leverage AI Effectively for Your Content Strategy
There are many ways you can use AI to make your content and content strategy work better without giving up on quality. In this guide, we will discuss a few. And don’t forget, for each strategy we discuss in this post, it’s a good idea to go over the AI-generated content, check that it’s accurate, […]
SEO Outreach to achieve your goals: The Power of Personalization
In the world of digital marketing, personalization has become a crucial element in attracting and retaining customers. When it comes to SEO outreach, the power of personalization cannot be understated. By tailoring outreach efforts to the individual needs and preferences of potential customers, marketers can create a more meaningful connection that resonates with their target […]
AI-Generated Reviews are Spam, According to Google
Google recently published a new policy clearly stating that AI-generated reviews are strictly prohibited and classified as spam. According to the policy, if you come across any content of this nature, Google insists that you promptly identify it as spam in your feed by using the ‘is_spam’ attribute. What should you do if you post […]
Leveraging Free Google Analytics Tools To Make Data-Driven Decisions for Your Business
In the realm of digital marketing, data remains the lifeblood of business success. Businesses, especially those focused on inbound marketing, rely on data to gain a competitive edge. In fact, around 40 million websites today use Google Analytics to gather insightful information to bolster their SEO strategies. A data-driven approach helps digital marketers identify SEO […]
How to become a good sales person
Many novice sales people ask the question – “What do I have to remember to become a good sales person?” You don’t have to be born a sales person. Some have a natural predisposition for this career, and some do not. Apparently, you need a talent for this. I am of the opinion that everything […]
The Rise of Contextual Advertising: A Game-Changer in the Market
In today’s hyper-competitive digital landscape, businesses are constantly seeking innovative ways to capture the attention of their target audience. The rise of contextual advertising is a game-changer that has revolutionized the marketing industry. Unlike traditional forms of advertising that rely on demographic targeting, contextual advertising leverages the power of artificial intelligence and machine learning to […]
Traditional Advertising vs Influencer Marketing: Which is More Effective?
In the world of marketing, businesses are always looking for the most effective way to reach their target audience. With the rise of social media, influencer marketing (IM) has become a popular alternative to traditional advertising. But which one is really more effective? Is it the tried-and-true methods of TV commercials and print ads, or […]
The Best Free Keyword Research Tools to Get More Traffic
Keyword targeting plays a vital role when it comes to boosting your site’s visibility and attracting more traffic. Of course, factors like quality relevant content must also be considered for your keyword targeting to prove effective. While you can get advanced features from premium keyword research tools, you can also gain valuable insights from free […]