Content Marketing World

Content Marketing: Google no longer recommends canonical tags for Syndication

According to Google, using the canonical link element is no longer advised for syndicated content. Rather, preventing access to the syndicated content is recommended to avoid duplication. So, what are Canonical Tags, and how important are they for content marketing and SEO? What are Google’s recommendations in regard to canonical tags for syndicated content? What […]

Why It’s Necessary to Keep Refining Your Digital Marketing Strategy

Any savvy PR specialist will tell you that, regardless of how great your product or service is, the marketing strategy you choose will determine the direction your business will take in the long run. After all, no one will come across your product or service if you fail to market it properly. You must promote […]

Print Marketing vs. Digital Marketing: Can we combine them

Print marketing and digital marketing are two distinct and widely used marketing strategies that businesses employ to reach their target audience. However, as the world has become increasingly digital, there has been a growing debate about the effectiveness of print marketing in the face of the rise of digital marketing. In this article, we will […]

A Guide to Content Marketing Jobs

Content marketing goes a long way in helping Chief Marketing Officers (CMOs) promote the awareness of various brands. In this day and age, content must meet customers’ needs in order for brands to attract, engage, and retain a potential audience. As such, CMOs are expected to allocate more funds to content marketing campaigns from 2023 […]

Indirect Marketing: Pros, Cons, & 3 successful examples

Indirect marketing aims to establish trust with potential customers before making a direct sales pitch. The goal is to increase brand awareness and cultivate a relationship with potential customers, ultimately leading to conversions. Types of indirect marketing To maximize brand awareness, an effective indirect marketing strategy utilizes multiple channels, including platforms such as YouTube, billboards, […]

The Ins and Outs of Digital Marketing-Overview

What Digital Marketing is Digital marketing is the overall act of promoting products and services through the internet and online-based channels. These channels include email, landing pages, mobile devices, websites, search engines, social media, etc. Basically, digital marketing is any form of marketing involving the use of electronic devices connected to the internet in order […]

Top 7 PR and marketing trends for B2B business in 2023

PR and Marketing trends are constantly changing due to technological and business changes. This impacts how companies target and convert customers. Therefore, marketers need to keep up with the latest novelties if they wish to remain competitive. 2022 is ended, and it is time to start looking ahead to 2023’s B2B marketing trends. Our guide […]