Conversion Rate Conversion rate – the percentage of users or visitors who complete a desired action on a given website or business – is ultimately how the success of a SEO campaign translates into tangible benefits for a client or a business. Conversion rate optimization (CRO) VS Search Engine Optimization (SEO) Therefore, conversion rate optimization […]
Congratulations! After a lot of hard work, you managed to rank your site for all your main keywords. But now what? Does a SEO campaign end when you achieve your ranking goals? Should you sit back and relax… or is there more to do? For campaign managers, a SEO campaign is never 100% finished. Ranking […]
All the tools for remote working have been at our disposal for a long time now – internet connectivity, advances in business broadband, email, instant messaging, video conferencing, centralised file sharing, cloud project management – but change happens slowly. As millennials began to dominate the workforce, their calls for more flexible approaches to work became […]
During a marketing, advertising or branding campaign, the time will come when the agency or campaign manager will have to decide whether to use search ads or display ads. Along with the right SEO campaign and link building strategy, these types of advertising are essential for a brand to reach the right people at the […]
Intro The evolution of conducting eCommerce on social media platforms has narrowed down the difference between eCommerce and social media, making social commerce easier. Social commerce has enabled brands to fetch better user engagement, trust, conversion, and revenue. Through social commerce, brands can overcome the challenges placed against the eCommerce industry, i.e., friction, cart abandonment, […]
Visibility and authority are two of the essential qualities of a website. A site with good visibility and authority impacts more people, attracts more traffic and reaches people. So, if a digital marketer has spent some time developing a website and creating content for this purpose, he might wonder which type of backlinks are more […]
Blogger outreach can be a great way to get your content in front of new eyes, and it can also help you build relationships with influential bloggers in your industry. However, if you’re not careful, you can make some mistakes that will sabotage your efforts. In this blog post, we will discuss 10 of the […]
There are many different types of link-building services out there. It can be hard to know which ones to use, and even harder to know which ones are legitimate. In this blog post, we will discuss three types of link-building services: guest posts through blogger outreach, press releases, and directories. We will explain what each […]
It can be a daunting task to build links manually. You have to find websites that are relevant to your industry, contact the webmaster, and hope that they are willing to add a link to your website. In today’s competitive world, it is essential to have high-quality links pointing back to your site in order […]
Are you looking for ways to increase your website’s search engine ranking? One great way to do this is through link building. This process involves acquiring links from other websites that point back to your own. Manual outreach is one of the best methods for doing this, and today we’re going to teach you how […]
