If you want good traffic from search engines, Search Engine Optimization (SEO) is something you cannot ignore. Also, if you want to make money online, it is best that you learn SEO and then practice it. Because traffic is essential to earning money. To simplify the process, we’ve compiled 19 of the most useful resources […]
Top 7 PR and marketing trends for B2B business in 2023
PR and Marketing trends are constantly changing due to technological and business changes. This impacts how companies target and convert customers. Therefore, marketers need to keep up with the latest novelties if they wish to remain competitive. 2022 is ended, and it is time to start looking ahead to 2023’s B2B marketing trends. Our guide […]
Viral marketing – how your social media content spreads on its own
Who in marketing wouldn’t want their content to viral spread like wildfire? The good news is: social media is great for viral marketing. The catch: there’s no blueprint for a content hit. However, some tips can help you create viral content. Here, we’ll introduce you to the most important ones. What is viral content? “Viral […]
How can Chatbots improve user experience
The increasing need for flexibility and speed in customer service is driving the triumphant advance of chatbots. But despite increasing awareness of the technology and the use of artificial intelligence to optimize chatbots, virtual interlocutors are often not yet able to convince customers. This is particularly evident in interactions with chatbots, where many customers often […]
What Are Content Pillars and How to Build Them in Your Company
Creating content can be draining at times. You might have a lot of ideas in your mind but still, struggle to put them to work. Don’t worry; you can overcome this scenario by sorting out your thoughts and making a proper pattern to follow when it comes to content creation. This is where the content […]
How Competitive Link Research Can Improve Your Website
Someone has likely told you that links are one of the most significant components in achieving a high position in Google. It’s correct, but acquiring just any old links is not enough. If you want to rank better than your competitors, you need links from websites of good quality. However, how can you identify the […]
Top 8 SEO Trends and Insights Every Marketer Needs to Know in 2023
Before naming our 8 SEO trends and insights for 2030, let’s start by saying that Google regularly changes its algorithms. If yesterday your website met all search engine requirements and ranked high in the search results, today, it can be a thing of the past. Because with every update that Google drives, well-known SEO rules […]
Will Machine translation replace human’s
Anyone who thinks of machine translation, they probably first think of the legendary Google Translate. However, a lot has happened in this area in recent years. Machine translation has made huge leaps, especially since the use of artificial intelligence. And with the emergence of really good online translation services, the risk of embarrassing misunderstandings in […]
What is Earned Media? A How To Guide
Earned media refers to the “earned” media that a company, organization, or brand can achieve without being directly responsible for the content. So, they encompass all communications made independently of the brand itself and are often reflected in viral marketing phenomena such as social media mentions. If a brand or a company is mentioned independently […]
What it means to be a woman-owned SEO Outreach agency
People are usually not prepared for unexpected weather. For example, they probably didn’t think to take an umbrella with them when a storm strikes. Marketing is the same. Founders and C-suite executives who are able to embrace and harness the differences of their employees will be the ones who weather the storms best. However, it […]