The increasing need for flexibility and speed in customer service is driving the triumphant advance of chatbots. But despite increasing awareness of the technology and the use of artificial intelligence to optimize chatbots, virtual interlocutors are often not yet able to convince customers. This is particularly evident in interactions with chatbots, where many customers often […]
What Are Content Pillars and How to Build Them in Your Company
Creating content can be draining at times. You might have a lot of ideas in your mind but still, struggle to put them to work. Don’t worry; you can overcome this scenario by sorting out your thoughts and making a proper pattern to follow when it comes to content creation. This is where the content […]
How Competitive Link Research Can Improve Your Website
Someone has likely told you that links are one of the most significant components in achieving a high position in Google. It’s correct, but acquiring just any old links is not enough. If you want to rank better than your competitors, you need links from websites of good quality. However, how can you identify the […]
Top 8 SEO Trends and Insights Every Marketer Needs to Know in 2023
Before naming our 8 SEO trends and insights for 2030, let’s start by saying that Google regularly changes its algorithms. If yesterday your website met all search engine requirements and ranked high in the search results, today, it can be a thing of the past. Because with every update that Google drives, well-known SEO rules […]
Will Machine translation replace human’s
Anyone who thinks of machine translation, they probably first think of the legendary Google Translate. However, a lot has happened in this area in recent years. Machine translation has made huge leaps, especially since the use of artificial intelligence. And with the emergence of really good online translation services, the risk of embarrassing misunderstandings in […]
What it means to be a woman-owned SEO Outreach agency
People are usually not prepared for unexpected weather. For example, they probably didn’t think to take an umbrella with them when a storm strikes. Marketing is the same. Founders and C-suite executives who are able to embrace and harness the differences of their employees will be the ones who weather the storms best. However, it […]
Need a little help with your SEO outreach?
This is how we do SEO outreach for you. SEO Outreach is an integral part of the search mix. It focuses on driving quality links to your website through proactive outreach using various tactics, from guest posts to digital PR. While links are the most important metric for outreach efforts, there are other KPIs that can […]
The Next 9 Big Digital Marketing Trends in 2023
It’s an opportunity for businesses to take advantage of the 1.5 billion social networking users around the world. However, what are the most important digital marketing trends expected to take place in 2023? This guide will discuss the most important digital marketing trends that are likely to emerge in 2023 and how they can impact your marketing […]
Is SEO worth your time, money, and effort? SEO Basics
As a company owner, you’re always seeking methods to outperform your rivals. And it might feel like everyone has an opinion on whether search engine optimization (SEO) is worthwhile of your time, money, and effort. Realistically, search engine optimization is essential for every company that wants to be discovered online. It’s essential for expanding your […]
Top SEO Influencers Share Their Backlink Methods
Google is the king of search engines. They are highly advanced, and their primary goal is to give their customers the best service. Of course, you should use backlink methods according to its guidelines. Backlinks let Google know that another resource finds your content valuable enough to link to it within its content. The more […]